Video now accounts for 51% of all Internet traffic and will hit 90% by 2015.
Facebook's recent switch to Timeline emphasizes the visual. The ability to highlight video within Timeline creates greater interest and higher engagement rates
YouTube is now serving 4 billion online videos every day...and 800 Million people all over the world visit YouTube every month!
Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure! Facebook doesn't want you to be bored!
Video is 53x more likely to appear in a front-page Google result
Videos in universal search results have a 41% higher click through rate than their plain text.
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