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Online Video - The Big Shift

Online Video Works!

Video now accounts for 51% of all Internet traffic and will hit 90% by 2015.

Facebook's recent switch to Timeline emphasizes the visual. The ability to highlight video within Timeline creates greater interest and higher engagement rates

YouTube is now serving 4 billion online videos every day...and 800 Million people all over the world visit YouTube every month!

Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure! Facebook doesn't want you to be bored!

Video convinces consumers TO BUY

  • Visitors who watch product videos are 85% more likely to buy than visitors who do not.
  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • Shoppers who viewed video on product pages were 144% more likely to add to cart than other shoppers.

Video Enables SEARCH & DISCOVERY

Video is 53x more likely to appear in a front-page Google result

Videos in universal search results have a 41% higher click through rate than their plain text.




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